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Cookie Policy

Cookies & similar technologies

We use a small number of cookies and similar technologies to run the site, understand how visitors use it, and (if you allow it) show you relevant ads on third-party platforms. You can change your preferences at any time.

What each category does

When you arrive on the site, every category below is denied by default until you choose otherwise (Google Consent Mode v2). Security is the only category that is always on — without it the site cannot defend itself against fraud or abuse.

  • Security (essential)

    security_storage

    Protects against fraud, abuse, and bot traffic. Always on; cannot be disabled.

    Set by:
    My Gift Academy
    Retention:
    Session

  • Analytics

    analytics_storage

    Counts visits and pageviews, measures session length, tracks which pages are most read. Aggregated, not used to identify you.

    Set by:
    Google Analytics 4 (third-party, set via Google Tag Manager)
    Retention:
    Up to 14 months

  • Functionality

    functionality_storage

    Remembers preferences such as language or layout choices so the site behaves consistently between visits.

    Set by:
    My Gift Academy
    Retention:
    Up to 12 months

  • Personalization

    personalization_storage

    Tailors which content modules you see based on prior interactions with the site.

    Set by:
    My Gift Academy
    Retention:
    Up to 12 months

  • Advertising

    ad_storage

    Stores identifiers used for serving and measuring ads on third-party platforms.

    Set by:
    Google Ads / DoubleClick (third-party, set via GTM)
    Retention:
    Up to 13 months

  • Ad measurement

    ad_user_data

    Sends signals to advertising platforms to measure ad effectiveness (clicks, conversions).

    Set by:
    Google Ads (third-party)
    Retention:
    Up to 13 months

  • Personalized ads

    ad_personalization

    Allows ads shown to you across the web to be tailored to your interests.

    Set by:
    Google Ads (third-party)
    Retention:
    Up to 13 months

Changing your preferences

You can change your cookie preferences at any time by clicking here, or via the same link in the footer of every page. Your choice is stored locally in your browser and is re-confirmed every 12 months.

You can also opt out of Google Analytics across the web using the Google Analytics opt-out browser add-on, and manage Google Ads personalization in your Google Ads Settings. Browser-level controls (e.g. Safari Privacy → Manage Website Data, Chrome Privacy and Security) also let you clear or block cookies entirely.

Questions

If you'd like more detail or have a privacy concern, please reach out via our contact page.